I have had many positions and careers over the years - including working in a car mechanic shop, being a Certified Massage Therapist, and building Family Practice Residency Programs.  Eventually, I became an Executive Headhunter helping others find their ideal jobs. I loved the idea of assisting people to create a better life and career for themselves.

After recruiting for several years a friend asked me to build a job placement program for a dual-diagnosis at-risk youth program. So began the next 20 years of working with youth and adults with disabilities and helping them build/rebuild their careers.

Eventually, I realized that what made me most passionate was helping others create a fulfilling career. I brought together my skills and knowledge in Career Development, and Certification as an Advanced Elite Robbins-Madanes Life Coach to help women create a new story for their future. 

I could teach all of the “how-to’s” of job search - but I know that you need more than that. You need a holistic rebuilding of your identity and encouragement and clarity on how to listen and connect to your head, heart, and gut. 

Whether through generational or societal conditioning there is a significant amount of women who have given up, stalled out, or resigned themselves to mediocre careers. I truly believe we can have it all!  To be an incredible mother, partner, friend, and a career-driven woman who gets paid what she’s worth and loves her life.  Those are my people!  The problem is that women who are driven like this have often had a lack of role models, support, and their strong personalities are forged from “having to figure it out by themselves” most of their life.  

Believing that when you listen to your head, heart, and gut that is where the truth lies.  It is not external.  It is not listening to the latest guru (although they are guides), it is not in the latest TikTok, but knowing one’s true self, goals, dreams, values, and beliefs and having the ability to articulate it… that is true freedom! I want to work with those who desire to speak boldly, with love and compassion for themselves and others. Those who are not afraid to be recognized for their outstanding work, but not to be defined by it.  Those who believe there is still so much goodness, beauty, and adventure in this life and want to experience it all!

Throughout her career, Heidi has accumulated a vast array of experiences, from directing sales training programs for an international Fortune 500 company to starting her own business guiding others through leadership and career coaching for clients at high-profile companies including Nestle, Capital One, and Meta.

The pivotal moment of Heidi's career came in 2016 when, after a thorough self-audit of her career, she made the courageous decision to leave her high-ranking corporate role. This deliberate "brave exit" symbolized her commitment to living and working intentionally, a principle she now fervently advocates in her professional coaching practice.

Heidi's coaching philosophy is centered on inspiring intentional action towards career and personal growth. She believes that being deliberate about one’s career decisions is crucial for long-term satisfaction and success. She believes careers ‘happen’ to most people, and it’s time for professionals to take ownership and action towards higher goals. Through her guidance, Heidi helps professionals navigate their careers with intention, ensuring that each step taken is a step towards a more fulfilling professional life.